Content Tips to Use Digital Signage in Restaurant

Content Tips to Use Digital Signage in Restaurant

Digital signage can help attract, retain and grow restaurant patrons. Nixplay Digital Signage gives you some content tips on how to maximise the effect of digital signage in your restaurant.

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Nutritional information

As an increasing number of customers are getting health and diet conscious. This directly affects restaurants as patrons start eating out less and when they do, they choose options that display their health benefits.  To boost the perceived value of your menu, use digital signage to display the nutritional information of your food. Especially with menu and ingredients being seasonal and constantly evolving. With digital signage you can save the cost of reprinting this information on physical menus. Displaying this information clearly on digital signage can help attract health conscious customers and retain them too as they see accurate nutritional information being displayed.

 

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Special deals

Breakfast specials, lunch sets, high tea, christmas specials are all ways of boosting sales during quiet periods of the day. To make sure these deals get optimal coverage make sure to use digital signage to promote them.  Use an easy content management system like that of Nixplay Signage to schedule this content to automatically appear in the time periods you have assigned. Displaying these special deals on digital signage at the entrance of your restaurant will help to ensure a stream of clientele, even during the quiet periods.

There’s always that dreaded question, “ What do you recommend?” For many servers, this is a stumping question. Some have never tried the dishes they are serving, so it’s hard for them to answer. Make everyone’s life easier by displaying chef’s recommendations on digital signage, you can also update your digital signage with seasonal chef’s specials so everyone knows what to eat!

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Private event and catering packages

To boost business, many restaurants also offer catering packages and special prices for private events where one can rent the whole restaurant for an event. In many cases, the only way clients can find out about this by asking owners directly or through printed leaflets. What restaurant owners fail to do is to publicise the correct and often ever changing information about catering menus. Bringing this information to clients is easy with digital signage, where you can make sure that you let them know the prices and details of catering packages and offer seasonal packages for dine in and takeaway ( eg. christmas and thanksgiving turkey.) Moreover, when you’re hosting private events at your restaurants, make sure your patrons know well in advance by using digital signage.

Nixplay Signage is a hassle-free, all-in-one digital signage solution for content and display management. With just a creation of one account, you can pair up to 1,000 displays and create groups to effectively organize the displays. Store all your contents securely online, make unlimited video + photo playlist and schedule campaigns to go live at any time no matter the location or time zone. If you’re interested contact us here.

About the Author

Kanika Bali

Kanika Bali

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